Over 30 Years of Experience

Historically, I started out marketing and producing for my own products. With a myriad of successful shows generating billions of dollars in total sales, people began approaching me to do what I did for my products, for them — and I can do it for you! Leverage my 30+ years experience in the industry and allow me to oversee the entire process for the best formula to bring success to you.

Production

over 700 infomercials

I have produced successful infomercials in just about every category you can think of, including: Kitchen, Beauty, Health & Fitness, Housewares, DIY, Music, Technology/Electronics, Sports to name a few.

Long Form & Short Form Content
Production Design
Script Writting
Storyboard
Demos
Talent Negotiation
Casting & Testimonials
Editing
Graphic Design & Animation
International Capabilities
Show “doctoring”…if your commercial doesn’t work, let me fix it

DRTV Campaign

Streamline Success

Having been in the DRTV arena for over 3 decades, I have the knowledge and connections to the best companies in every operational category. Each of these sectors combine to make a successful campaign and one weak link can be the downfall of the entire campaign.

Media
Inbound Call Centers
Offers
Back-end Optimization
Fulfillment
Merchant Processing
Budgeting & Scheduling
Creative Direction
International Distribution
Retail Distribution

Media Management

Work with the best

Having run an in-house media agency booking fifty million dollars a year, I understand that media management can be the difference of success or failure on any commercial.

Connections To The Top Media Agencies
Media Planning
Detailed Reporting

Marketing

Optimization is key

Committed to building your brand and product awareness on multiple levels by engaging with a broader audience and further generating sales.

Microsite Creation and Management
CRM
SEO
Social Media Platforms
Email Marketing
Google Analytics and Ad Words
Amazon and FBA
Creative Target Specific Campaigns
Paid Ads
Improve ROI & PPC

Live Shopping

Co-Founder of HSN Direct

I have put hundreds of products on QVC and HSN. When it comes to live shopping, you have a few airings to justify your airtime. Give yourself the best chance to succeed with my expertise.

Creating the Right Presentation
Presenters for Every Product Category
Developing the Demonstrations
Animation and B-Roll
Structuring Appropriate Offers